ZEPETO announced it has forged a strategic partnership with Fuji Television Network, one of the largest television networks in Japan. As a first step, they've unveiled their first joint program, the "Shar-Pule" Avatar Audition Program initiative.
ZEPETO, under the operation of NAVER Z Corporation, is a thriving avatar-based social media platform embraced by a user base exceeding 400 million globally. This dynamic platform empowers users to effortlessly personalize 3D avatars, offering an extensive spectrum of customization options encompassing facial attributes, hairstyles, makeup, and even body shapes.
With their customized avatars as the creative vessel, users engage in content creation, seamlessly transitioning through various poses and dance movements. Facilitating global connections, ZEPETO provides a wide array of communication features, including text and voice chat and the ability to stream live content. ZEPETO goes a step further in inclusivity by allowing virtually anyone to transition from a consumer to a creator and enabling them to market their creations within the platform. These features have spurred explosive growth, resonating particularly with the Alpha and Z generations who value self-expression.
Source: PR Newswire