On a panel at Nvidia’s GTC conference this spring, Rev Lebaredian, VP of simulation technology and Omniverse engineering at Nvidia, expressed surprise that the industrial and manufacturing sectors have been the first to embrace metaverse technology.
“Our thinking was that the first industry to adopt it—because it’s a general platform—would likely be media and entertainment, and then next would maybe be AEC [architecture, engineering and construction], and the last would be industrial manufacturing, that they would be slower in doing this kind of adoption,” he said. “What we’ve been surprised to see is it’s almost inverted. The companies that are most excited and demanding to have these real-time, immersive digital twins are companies like BMW, who’s one of our most important partners for Omniverse.” Lebaredian attributed the fast adoption to a threshold in technology readiness, combined with the manufacturing industry’s early realization that complex systems must first be simulated. “This past year, I was surprised to see how much demand there actually is and how much interest,” he said. “For many of them, it feels like it’s existential. If they don’t figure out how to create better digital twins and simulate first, we’re just not going to be able to create the things we need.” Michele Melchiorre, senior VP for production system, technical planning, tool shop and plant construction at BMW Group, said that before adopting digital twins and metaverse technologies, production systems in factories weren’t connected—3D models of buildings, layouts and products were separate. “With a virtual factory and the metaverse and digital twins, we bring all these things together, and we can use them together at any location where the people are,” he said. “That’s really where we see it growing.” BMW has been working with Nvidia since 2021 and began global rollout of Nvidia’s Omniverse platform for industrial metaverse in Spring 2023. The automotive OEM is going digital-first–optimizing layouts, robotics and logistics systems before implementing them in the real world—in some cases, years in advance. The brand-new BMW factory in Debrecen, Hungary, is the first to get a full digital twin, with production scheduled to start at the site in the next two years. Source: EETimes
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Kicking off September 19, DCENTRAL Tokyo is the first overseas Web3 conference to be held in Japan
DCENTRAL is starting its journey into Asia, bringing its iconic Web3 conference to Japan. The latest incarnation of the globe-trotting gathering of Web3 builders and innovators will run for two days starting on Sept. 19, right after Token2049 and before Tokyo Game Show. DCENTRAL Tokyo will take place in the heart of the Shibuya District, Tokyo's red-hot hub for all things NFT, Metaverse, and Web3. To bring this ambitious conference to life, DCENTRAL is partnering with Web3BB Tokyo, one of Japan's largest and most established Web3 communities. The timing for DCENTRAL Tokyo coincides with a seismic cultural shift for the crypto industry in Japan. Its Liberal Democratic Party's Web3 project team has recently approved a whitepaper outlining official recommendations for growing the nation's Web3 industry. This has become part of Japan's national strategy under Prime Minister Fumio Kishida's administration. These major ongoing changes make it the perfect time to tap into Japan's budding Web3 push. DCENTRAL's goal is to bridge Japan and the rest of the world by providing a platform and bringing people together to share what they're building and open up a broader conversation about Web3's core ideas. The event will be attended by major Japanese brands and well-known Web3 speakers from around the world. DCENTRAL Tokyo will plant a flag on a new continent for DCENTRAL, which has previously held its blockbuster events and conferences in Denver, San Francisco, Los Angeles, Austin, and Miami. The intimate gathering will feature curated keynotes and panel discussions, seminars, and networking opportunities, showcasing the latest and greatest innovations happening at the forefront of Web3. Expect a diverse assortment of builders across Web3 gaming, metaverse, and much more. "After hosting successful conferences around the U.S., DCENTRAL is bringing that same magic formula to Asia with DCENTRAL Tokyo. We consider these gatherings a fundamental part of growing the Web3 ecosystem. By bringing together the brightest minds in the space, ideas and innovations can gather the momentum needed to propel the industry forward. We are thrilled and excited to be hosting this event with Web3BB Tokyo, our first and definitely not our last Asian conference," says DCENTRAL co-founder and CEO, Justin Wu. DCENTRAL Tokyo will be held Sept. 19 and 20 at Shibuya Stream Hall in Tokyo. Early-bird tickets are still available for $99 until July 31st when the general admission price jumps to $149. About DCENTRAL DCENTRAL Global Inc. is the world's largest community-based multi-chain crypto and Web3 events facilitator, focusing on DeFi, NFTs, GameFi, Metaverses and DAOs. It's best known for gathering large numbers of Web3 fans, industry leaders, artists, creators, operators, builders and investors several times a year at its popular self-named conferences. DCENTRAL prioritizes education, inclusion and future-focused collaboration, networking and programming, aiming to empower participants to reshape and reimagine crypto culture for the better. Source: Yahoo Finance Korean tech giant Naver has set its sights on global expansion to compete against US rivals’ virtual worlds. It’s positioning its metaverse platform Zepeto as an online destination for brands looking to reach Gen Z.
This story is part of Next in Asia, a series exploring the impact of technological and economic transformations across Asia-Pacific and the influence on local style, community and culture. Read part one on the enduring appeal of Japan's luxury market, part two on South Korea’s next big fashion import, and part three on why fast fashion is flooding Japan. When Gucci staged its 2024 cruise show at Seoul’s Gyeongbokgung Palace, most consumers would be waiting a few months before the collection arrived on the shop floor. However, a select few were able to wear some of the pieces straight away. The catch? They couldn’t be worn physically. Source: Vogue Business Launching an event business showcasing the culture and allure of Japan to people around the world to create a Cool Japan economic zone driven by the metaverse
Tokyo – Toppan, a global leader in communication, security, packaging, décor materials, and electronics solutions, will hold a metaverse event entitled VIRTUAL REMIX JAPAN™ to showcase the culture and allure of Japan to people all over the world. VIRTUAL REMIX JAPAN™ will run from July 21 through September 18. It is open to users from all over the world and aims to maximize interest in Japan. A metaverse space of distinctive Japanese landscapes will be constructed, and event participants will be able to enjoy Toppan-produced virtual reality (VR) content featuring valuable Japanese cultural assets, Japanese festival experiences, and live music performances in a magical setting filled with tradition. Businesses, organizations, and local governments will be able to use the metaverse space as a place to disseminate information on events and exhibitions to users from around the globe. Through the event business, Toppan will support companies’ overseas business by connecting them with users from all over the world. By integrating real experiences as well as immersive metaverse experiences transcending distance, Toppan also aims to drive a hybrid approach to creating a Cool Japan economic zone by demonstrating Japan’s culture and charms to users everywhere. In a collaboration with HYPER JAPAN Festival 2023 (organized by CROSS MEDIA LTD.), one of the U.K.’s largest comprehensive Japanese culture events, which will be held in London from July 21 to 23, Japanese cultural content from exhibiting companies will be showcased at HYPER JAPAN through VIRTUAL REMIX JAPAN™. Toppan will also run a booth at HYPER JAPAN, allowing visitors to experience VIRTUAL REMIX JAPAN™. In addition to leading visitors into the metaverse, Toppan will promote the appeal of Japanese culture through the sale of a range of goods. Background Toppan is advancing a digital transformation (DX) business under its Erhoeht-X™ brand, a concept for supporting digital innovation of society and companies as well as driving Toppan’s own digital transformation. In the digital content business, Toppan is aiming to expand by supplying digital content to growth markets, such as VR and the metaverse, based on such technologies as 3-D measurement for precise digitization of an object’s shape as well as color management and high-definition image processing developed in the field of printing. In 2018, Toppan opened NIPPON GALLERY TABIDO MARUNOUCHI™ in Marunouchi, Tokyo, as a space for co-creating and delivering new value for Japan. Toppan showcases the charms of Japan by using a range of cutting-edge technologies. These include Meet Japan!™, a proprietary high-quality 4K video library, and Street Museum™,1 an evolved information platform that revitalizes tourist areas by using VR content on historical sites as a tourism resource. Toppan also provides content that allows users from all over the world to experience the allure of Japan by utilizing the metaverse. Main content of VIRTUAL REMIX JAPAN™ 1. VIRTUAL REMIX JAPAN™ main castle town area (free area) A fantastic castle town that fuses Hikone Castle with a modern city has been created and will feature festival-related content such as shooting games and omikuji (fortune telling). Users can enter the metaverse space for free in the form of an avatar and walk around the town. 2. HYPER JAPAN area (free area) Content from multiple companies exhibiting at HYPER JAPAN Festival 2023 in London will subsequently be reproduced in the metaverse space, enabling people who could not make it to the site to also enjoy the event. The effectiveness of the metaverse event in the hybrid real-digital format will be verified by making the content available as a digital archive after the real event is over. 3. Hikone Castle Area (free area) The vivid, high-definition Hikone Castle extended reality (XR) content used in Street Museum™, an interactive XR sightseeing application provided by Toppan, will be transplanted to the metaverse. Using avatars, visitors can enjoy Hikone Castle from perspectives not normally available. The content uses Toppan’s VR technology to reproduce the castle area, including the castle keep, which is a national treasure, based on data from high-definition photography of the existing castle and a historical map. 4. LIVE area (paid area) Gugenka will host a virtual live performance by the rock band FLOW (Amuse). The members of FLOW, which has performed theme songs for numerous anime productions and enjoys considerable popularity overseas, will transform into avatars and deliver a dynamic live performance to fans around the world, combined with digital effects that cannot be experienced in the real world. Details of Toppan Booth at HYPER JAPAN Festival 2023 Toppan’s booth will be a showcase for Japanese culture. In addition to leading users into the metaverse via the interactive VIRTUAL REMIX JAPAN™ corner, Toppan will display its high-quality reproduction of Scenes In and Around Kyoto (Funaki version), a painted folding screen that is a Japanese national treasure, and a Fist of the North Star (COAMIX) photo booth. In collaboration with business partner Anique, Toppan will also exhibit illustrations and sell goods related to Attack on Titan (original and animation) and Blue Lock (animation). The future Toppan will continue to hold VIRTUAL REMIX JAPAN™ events on a regular basis to provide a platform for delivering information and winning fans to all kinds of companies, organizations, and local government agencies aiming to drive business overseas by promoting Japanese culture. Toppan will verify the effectiveness of a business model that integrates real and digital events through the current project and aims to add Web3 and other elements in the future. About VIRTUAL REMIX JAPAN™ Dates: July 21 to September 18, 2023? Location: Special world in VRChat Organizer: Toppan (Live performance by FLOW hosted by Gugenka) Admission: General admission is free of charge. Charges are applicable for the LIVE area. Tickets for live performance: Sponsor ticket 25,000 yen? Gold Ticket 10,000 yen Pair ticket 6,000 yen Standard ticket: 3,500 yen *For details, please visit the official website. https://virtualremixjapan.com/ About HYPER JAPAN Festival 2023 Dates: July 21 to July 23, 2023 Venue: Olympia London, London, U.K. Organizer: CROSS MEDIA Admission: Paid https://hyperjapan.co.uk/festival/ 1. Street Museum™, an interactive XR sightseeing application, is a platform and app that combines XR and GPS. It reproduces castles and other historical sites that no longer exist with vivid, high-definition XR content and allows visitors to experience the history of a particular area or site through a linkup with information on their current location via smartphones and tablet devices. As of July 2023, Street Museum™ features 45 historical sites that can be viewed via a single sightseeing app, including Hikone Castle, Matsumoto Castle, and other national treasures and historical sites from regions throughout Japan. *IOS is a registered trademark or trademark of Cisco Systems, Inc. or its affiliates in the United States and other countries, and is used under license. *Android is a trademark of Google LLC. |