Zepeto as the Catalyst for DKNY’s Gen-Z Coup

DKNY pivots to Asia’s gaming community to boost its Gen-Z presence
 
In an industry where brands are furiously scrambling to stay at the top, DKNY is turning its attention to Asia’s active gaming community to regain relevancy.
 
In partnership with 3D design studio Vrtl Wrld, the brand brought its Fall ’23 collection to South Korean gaming channel Zepeto in the form of digital twin garments for avatars to wear.
 
For brands looking to engage Asia’s netizens and capitalize on the region’s active gaming community, establishing a presence in spaces like South Korean channel Zepeto is a low-hanging fruit that shouldn’t be underestimated.
 
With DKNY losing its spark over the past decade, showcasing its Fall ‘23 collection to Zepeto’s 15 million to 20 million active monthly users puts it on the radar of a new group of consumers.


Source: Zing Daily