YG PLUS, a subsidiary of YG Entertainment, has enlisted metaverse studio Karta to build a BLACKPINK experience on Roblox, which will go live on Friday (August 25).
The immersive BLACKPINK: THE PALACE experience will serve as a virtual gathering space for the K-Pop girl group’s fanbase, known as BLINKs, within Roblox.
The feature offers fans an opportunity to immerse themselves in an online environment, allowing them to participate in various activities, connect with fellow fans, and explore the multifaceted world of BLACKPINK that transcends geographical boundaries and time zones.
Within the virtual palace, fans can socialize and join in on content inspired by the band’s music and visuals. Fans will be able to navigate the virtual palace inspired by BLACKPINK’s music videos and style.
Fans can also snap selfies with avatars resembling the band members, explore a grand throne room, and accumulate in-game currency for hosting BLACKPINK-themed virtual gatherings.
Beneath the palace’s surface, fans can wield a hammer shaped like BLACKPINK’s signature lightstick to break crystals and gather more power to upgrade their in-game items. The initiative also permits fans to acquire the group’s characteristic outfits and emotes, enabling them to channel their favored artists’ style and routines.
Source: Music Business Worldwide