Although still nascent, augmented reality (AR) technology holds the potential to become an integral part of fashion, advertising, entertainment, and our everyday routines, reshaping the world as we know it. But will that potential be realized?
AR is the process of placing a digital layer over the top of physical elements to create a cross-boundary experience. Rather than replacing the real world, like virtual reality, it simply enhances it.
Is AR the future?
Consider the era of silent movies. People embraced this type of film because they hadn’t experienced anything different yet, and there were no alternatives.
However, the introduction of color and sound made the movie-going experience much more enjoyable.
In a similar vein, AR is poised to transform the fashion industry. AR is, in essence, the addition of color and sound to this industry, breathing new life into the way fashion communicates with consumers.
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