What made Pokémon Go a hit? Certainly, it was not just the popular manga or anime brand. The innovative use of technology spelt the big difference. The game took advantage of GPS, geospatial mapping, augmented reality, and multiple sensors to provide a new and unique experience for gamers.
Pokémon Go’s success was an excellent demonstration of how businesses can mindfully factor in market changes, new tech, and trends to come up with an innovative product. It taught business owners how powerful the combination of familiarity, interactivity, and an omnichannel strategy can be.
Attracting more customers through better monetisation and digital asset ownership
Web3 gaming typically integrates digital assets and NFTs into gaming. They enable new ways for monetisation through NFT game item purchases. Reaching a peak market size of US$755 million in 2021, the play-to-earn industry demonstrated how game developers and players alike can monetise with digital assets.
Reshaping game development with community governance
The democratisation movement has reached the gaming industry. Web3 empowers players to have a direct impact on game development by enabling them to vote on game development features, such as the addition of new maps or characters. It creates an inclusive environment for players and developers to collaboratively shape and align with gamer preferences.
Building forward-looking businesses with technology
At this point, the gaming industry is already getting saturated. The mobile gaming market is starting to reach saturation in the world’s biggest markets, namely the United States, China, Japan, and South Korea. For game developers and publishers to succeed, they need to find ways to stand out while making sure that they are profitable.