The metaverse has been gaining strong global attention in recent years. It’s hard to not see why; after all, it’s an early iteration of a fully immersive and realistic virtual world that promises to cater to all our senses in the near, digital-first future.
Australians and tennis fans may remember how, in early 2022, the Australian Open became the first official tennis grand slam in the metaverse – with key areas in Melbourne Park were recreated and featured exclusive content for virtual visitors, such as archive footage, access to the practice village, and live player arrivals.
This example is one familiar to most, in the way that the metaverse provides immersive experiences for lifestyle and social applications. However, how do we translate novel experiences powered by the metaverse – given that it is still very much seen as a buzzword or fad – into really changing the game for industrial, economic, and social growth?
Enter the enterprise metaverse. Powered by virtual reality (VR) and augmented reality (AR) technologies, these areas of the metaverse hold significant promise in transforming various segments of the economy through its realistic virtual simulation and interactivity with these simulated objects. Here, communications service providers (CSPs) will play a crucial role in delivering the high-performance, mission-critical networks required to power the metaverse to the benefit of all economic sectors.
Source: IT Wire