At first glance, MAVE: ticks all the boxes of an exemplary K-pop group ― catchy melodies, meticulous choreography and futuristic costumes that culminate in electrifying performances. However, what sets them apart is the fact that these idols are not flesh and blood ― they are virtual humans.
Comprised of ZENA:, SIU:, TYRA: and MARTY:, MAVE: is challenging the very fabric of the entertainment industry, capturing global attention since debuting with their album "Pandora's Box" in January, not just for their music, but also for their stunning visuals. The semicolons in their names represent a link that connects two different worlds.
MAVE: offers more than just eye-catching visuals. The group's movements, facial expressions and choreography are exceptionally natural, setting it apart from other virtual characters. This realism is attributed to Metaverse Entertainment being a subsidiary of the renowned Korean game company, Netmarble F&C.
Ahn elaborated on the technical expertise behind the group's fabulous moves.
"Our company boasts the country's largest Metaverse Visual Special Effects (VFX) lab, located in Gwangmyeong, (Gyeonggi Province). When it comes to choreography, we collaborate with choreographers and utilize motion capture technology. As for facial expressions, we capture the expressions of the choreographers and vocalists, then tune them to perfectly suit each character," he said, expressing his satisfaction with the members' natural movements, thanks to the advanced technology and collaborative efforts behind the group.
Source: Korea Times