Virtual bands have emerged as new stars to accelerate the K-pop craze across the world. An artificial girl quartet attracted more than 25 million viewers on YouTube with a single music video, while another cyber female group enjoyed more than 1 million streams in only 11 hours.
The popularity caused not only South Korean music labels but also game developers to rush to introduce virtual idols for new growth, expanding the cyber artist market. Mave: has lured more than 25 million viewers on YouTube with the music video of its hit "Pandora" within seven months of its release. Previously it was only possible for top K-pop artists such as Blackpink to see this level of viewer numbers in such a short period. “The virtual idol market has been growing so quickly that 80% of viewers of Mave:’s song were from other countries,” said an entertainment industry source in Seoul. The group of four virtual girls was launched in January by Kakao Entertainment Corp. and Metaverse Entertainment Inc., a subsidiary of Netmarble F&C Inc., which is a unit of a mobile game developer Netmarble Corp. Source: KED Global
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