Unity Renews Extended Reality Vision

Unity, the industry-standard 3D development platform company, hosted the Unity APAC Industry Summit 2023 in Seoul on Thursday, showcasing advancements and real-world applications in the development of extended reality, or XR, an umbrella term encompassing augmented, mixed and virtual reality technologies.
 
Rory Armes, vice president of solutions development, emphasized during the opening session that the inaugural APAC summit underscores the growing significance of the region in the digital twin market -- a sector projected to reach $42 billion by 2030.
 
Separate but often integrated with XR applications, the concept of digital twins refers to data-based, digital replicas of physical entities, which can be enhanced or visualized using XR tools. They allow companies to monitor in real-time and predict issues before they arise.
 
Vanz Kim, Unity's APAC advocacy leader, acknowledged the longstanding challenges in XR adoption due to high technical requirements. But he also pointed to significant improvements in recent devices, such as the Meta Quest 3 and Apple Vision Pro, that show promising signs of potential mass market adoption.


​Source: Korea Herald