The Metropolitan Government of Tokyo has introduced a virtual Tokyo Metaverse on Roblox to promote the city as a tourist destination.
The interactive portal, “HELLO! TOKYO FRIENDS”, uses AR photography within the leading immersive platform Roblox to provide users with a lifelike sightseeing experience of Tokyo. “MODERN TOKYO” is a cityscape based on Tokyo’s iconic landmarks, such as Tokyo Tower, Tokyo Station, Tokyo National Museum, Odaiba Area, and more, while also hosting a “TREASURE HUNT” activity to learn more about Japan’s capital city. In a press release by the Tokyo Government, it summarises the capabilities and purpose of the app: “This world offers a variety of functions and environments for users to make friends with people living in Japan and people from all over the world, introduce Japanese culture and guide them around Tokyo, and interact with each other. Source: XR Today
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