The Weeknd's successful "After Hours Til Dawn" global tour is set to commence its highly anticipated performances in Australia and New Zealand in November and December of 2023. The musical journey, powered by Binance, the global blockchain ecosystem behind the world's largest cryptocurrency exchange, is the first global concert tour to integrate Web3 technology for an enhanced fan experience.
Since kicking off in the summer of 2022, this worldwide tour has engaged a record number of three million fans, captivating crowds across North America and Europe. More than 30,000 fans have joined Binance and The Weeknd's online challenges via EnterTheDimension.com, and more than 15,000 Souvenir NFTs (SNFTs) have been claimed across 14 countries on the tour so far.
Binance users in Australia and New Zealand will be provided with exclusive opportunities as The Weeknd's "After Hours Til Dawn" tour gets underway in their region. They will have access to a special ticket presale for select shows, while supplies last. In addition, they will also receive a limited-edition Souvenir NFT as a token of appreciation. These distinctive NFTs act as a digital keepsake of the performance and unlock opportunities to win autographed merchandise, entry to exclusive events, and even VIP access to The Weeknd's concerts.
For The Weeknd's fans worldwide, Binance will also be offering an exclusive NFT collection for The Weeknd's tour. Available later this year, this unique Tour Collection is a collaboration with The Weeknd, featuring distinctive artwork and providing holders with access to an array of enticing benefits.
Source: PR Newswire