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The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands, has partnered up with Hanjin Tan, an Asian singer-songwriter and Hong Kong Film Awards winner, to launch a new metaverse avatar collection called Hamsterz Doodles.
This effort underlines The Sandbox's commitment to merging cultures and creativity, offering a dynamic platform that enables artists such as Tan to engage with a global audience. In a conversation with MARKETING-INTERACTIVE, Erich Wong, head of growth (Hong Kong), The Sandbox, Greater China, said it is a long term collaboration since 2022 which includes LAND purchase, experience launch, avatar and NFT collections launch, while more aspects will be involved in the future as the platform evolves. Source: Marketing Interactive
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