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Ever since ChatGPT and all things artificial intelligence (AI) began dominating headlines, the term “metaverse” seems to have slipped out of the spotlight. But the recent debut of the stunning US$2.3 billion Sphere venue in Las Vegas, christened by U2’s latest live concert series, seems an appropriate reminder of the ongoing evolution of immersive ecosystems (as well as the allure of FOMO—“fear of missing out”—on new trends).
The eye-popping arena—tall enough to fit the entirety of the Statue of Liberty inside it—boasts a communal virtual reality (VR) experience without the need for goggles. The giant orb’s exterior features the world’s largest (58,000 square feet) fully programmable LED screen and an interior space that U2’s guitarist, the Edge, has described as a “quantum leap forward” in revolutionizing live entertainment. During this year’s Meta Connect conference, CEO Mark Zuckerberg unveiled new AI tools—such as Max the sous chef—and reiterated to attendees that “soon the physical and digital will come together in what we call the metaverse.” Luxury brands, including Chanel and Dolce & Gabbana, have also been keen to invest in immersive metaverse strategies. Some involve new modes of personalized services, brand interaction and experiences to enhance loyalty for customers or seamless and creative collaboration for employees as well as leveraging virtual worlds to improve corporate operational efficiencies. Source: Beyond Bulls and Bears
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