South Korean Tech Boosts XR for Spatial Era"

South Korean companies, particularly Samsung and LG, have played pivotal roles in driving technological advancements and market maturity, starting from the early development stages of the global mobile phone and smartphone industries. However, in the XR (eXtended Reality) domain, despite Samsung’s initial efforts in developing the Gear and Odyssey series headsets, its presence in today’s global XR industry has been relatively subdued.
 
A turning point emerged around 2023, with the launch of Apple’s Vision Pro. We have since witnessed South Korean tech giants significantly increasing their investments in the XR segment, trying to capitalize on potential opportunities in the emerging spatial computing era.
 
In the following sections, we will summarize the noteworthy developments and strategies adopted by these South Korean companies, and analyze their impacts on the global XR landscape.


​Source: Counterpoint Research