Sony Music’s ‘XR Live’ Project ReVers3:x

ReVers3:x (pronounced "reverse cross") is an "XR" short live performance project that aims to combine the best parts of in-person performances with metaverse performances.
 
Since the pandemic, streamed shows have become a well-known format for live performances. Initially, these shows were seen as being streamed live because it wasn’t possible to perform in-person shows. However, they’ve evolved over time, and now many shows include elements that create an appeal that only streaming shows are capable of.
 
One example are shows that use the metaverse — an online 3D virtual space. With the metaverse, for example, it’s easy to completely change the stage, location, and costumes for every song, something that isn’t feasible with in-person shows. Also, because the venue is the internet, it’s easy for listeners in Japan or around the world to enjoy watching the show using just their everyday smartphone. For example, in August 2020, Kenshi Yonezu became the first Japanese artist to hold a virtual Fortnite show with his Kenshi Yonezu 2020 Event / STRAY SHEEP in FORTNITE. Yonezu himself appeared as an avatar wearing a sheep’s mask like the one on the jacket of his STRAY SHEEP album. Fans (or, rather, the avatars of fans) from around the world gathered to see his performance.
 
In the case of the Fortnite show, the onstage performance wasn’t technically by Kenshi Yonezu himself, but by his avatar. This surely didn’t sit right with some listeners, who want to see the actual artists as they perform. But what if, instead of an avatar, it were the artist themselves, performing in the metaverse? ReVers3:x (pronounced “reverse cross”), created and released by Sony Music Labels, is an “XR” short live performance project that seeks to create content that brings together the best parts of in-person live performances and metaverse live performances.


Source: Billboard