Shanghai, China’s largest city and financial capital, has unveiled an ambitious plan to develop its culture and tourism metaverse projects into a thriving industry.
With the goal of generating an annual revenue of 50 billion yuan (US$6.9 billion) by the end of 2025, Shanghai aims to leverage the power of immersive technologies to enhance its cultural and tourism offerings. This strategic move aligns with the city’s vision to become a global leader digitally while attracting domestic and international visitors to explore its rich cultural heritage.
Building a Thriving Metaverse Industry: The concept of a metaverse refers to a virtual reality-based world where individuals can engage with digital environments and interact with others in real-time. Shanghai’s plan centers around creating an extensive metaverse ecosystem that encompasses various cultural and tourism experiences, leveraging advanced technologies to captivate audiences. The city’s abundant historical landmarks, vibrant arts scene, and diverse cultural traditions provide an ideal foundation for this transformative initiative.
Source: Metaverse Insider