The digital landscape is evolving at an unprecedented pace. Artificial Intelligence (AI), the metaverse, and Web3 have captured the imagination of global leaders and tech titans alike. Among the cacophony of buzzwords echoing through boardrooms and virtual spaces, one resounds with fervour: Generative AI (GenAI) and the metaverse.
Notably, this surge of interest extends its tendrils into the entertainment industry. Recently, Camb.AI, a dubbing platform based in the United Arab Emirates, secured a hefty $4 million in seed funding. Its services were prominently featured during the coverage of the 2024 Australian Open Tennis Tournament and the spine-chilling film “Three.” Enter the Oscar winning musical virtuoso AR Rahman, made headlines in early February by embarking on a journey into Web3 with his brainchild, ‘Secret Mountain.’ Collaborating with Web3 technologies and Hedera, Rahman envisions a digital symphony that transcends conventional musical platforms. Immersive experiences, once confined to the realms of fantasy, are now firmly within the sights of the music and entertainment industry. British singer-songwriter Robbie Williams, for instance, has allied himself with Vertex Labs’ LightCycle, an AI-powered lifestyle metaverse platform, signalling his foray into the Web3 domain. For years, the metaverse has captivated imaginations with its promise of boundless exploration. It represents not merely a single technology but a paradigm shift in our interaction with digital realms. Augmented reality (AR), virtual reality (VR), blockchain, and AI converge to redefine online experiences, catalysed in part by the pandemic’s imperative for virtual interactions. Source: Edge Middle East
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