ALTAVA, a leading fashion-tech company, has announced a partnership with Renault Korea Motors to introduce XPERIENCE MOR3, a Web3 digital campaign aimed at enhancing digital experiences in the metaverse. This collaboration marks Renault Korea Motors' third venture into the world of NFTs, following the successful "Create Your Epic Car" and "Create Your SM6" projects.
With renowned French 3D artist and art director, Guillaume Sauzey, as the artist behind the collection, Braw Haus, the agency representing Guillaume, played a crucial role in bringing this collaboration to life. His creative vision has brought forth a new dimension to the XM3 E-Tech Hybrid model, offering people a unique and personalized experience based on their individual personalities, for a total collection size of 3,333 NFTs.
Atlas, a 3D generative AI platform that partners with brands and developers to build virtual worlds and experiences, worked alongside Guillaume Sauzey to transform the foundation 3D art into a whole generative collection, showcasing the limitless possibilities of human-machine collaboration.
ALTAVA's innovative approach extends beyond the NFT collection itself. The group has developed an engaging browser-based mini-personality test, leveraging Renault Korea's brand values such as "innovation" and "experience", among others. Depending on the test results, each user is rewarded with a visually distinct NFT that mirrors their personality.
Source: Street Insider