Real estate developer Prestige Group has partnered with PropVR, the 3D visualisation arm of Square Yards, for launching and 3D-modelling the upcoming luxury projects inside the virtual ecosystem of the metaverse.
Speaking on the sidelines of the August 9 event Digital Transformation in Real Estate organised by Square Yards in Bengaluru, Sunder Jagannathan, Co-founder of PropVR, confirmed the announcements to Moneycontrol, though he said the developments are at an early stage.
"A couple of projects that we are launching within the next one to three months, especially in the luxury segment, will be launched and modelled within the virtual reality ecosystem. We wanted to engage customers from a social perspective, being at the forefront of India's real estate sector," Vishesh Kaul, Chief Information and Digital Officer of Prestige Group, told Moneycontrol.
Post-Covid, he said, the company has come across several homebuyers who believe that real estate can be bought online. "And that's why we have decided to invest in this technology, and we want to gradually make that shift from offline selling to online. We foresee that a significant portion of the company's sales will move to this channel."
Source: Money Control