Digital fashion is stuck at the end of its first hype cycle. To move from niche to mainstream acceptance, it needs to cross the proverbial innovation chasm. But fear is slowing it down.
The digital fashion industry is nascent, yet salient. According to Industry Research Co, it’s a sector currently valued at $243 million. It’s also no longer the shiny new thing. In the past two years, artificial intelligence has stolen the hearts of creatives, the headlines of mainstream media, and the wallets of countless investors. Such is the ebb and flow of trends. But I believe that digital fashion still hasn’t received the spotlight it deserves, given its significant potential for positive economic, social, and sustainable impacts on the $1.7 trillion fashion industry. Source: Jing Daily
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