Korean banking giant Hana Financial has partnered with one of the country’s biggest gaming companies Netmarble to launch financial experiences and business ventures in the metaverse.
Netmarble is set to test this partnership in its upcoming metaverse game Grand Cross: Metaworld, developed by its subsidiary, Metaverse World. The Korean gaming giant will leverage Hana Financial’s banking network and systems to bring financial experiences to Grand Cross: Metaworld.
Grand Cross: Metaworld is an open-world gaming experience combining virtual and real-world elements. The game is built on the latest version of Epic Games’ photo-realistic 3D gaming engine, Unreal Engine.
According to the announcement, the two companies will collaborate to launch joint services that blend gaming and finance, targeting the MZ generation (MZers) — a phrase used to describe people born between the early 1980s and early 2000s.
Netmarble said its subsidiary plans to run a closed beta of Grand Cross: Metaworld later in 2023.