Shanghai's iconic Nanjing Road Pedestrian Mall launched its metaverse version for mobile phones on Friday, offering virtual dragon lanterns, fireworks and awards for the approaching Chinese New Year.
The metaverse space, named "Nanbu Xinleyuan" (New Park for Nanjing Road Pedestrian Street), is among the first major metaverse applications in Shanghai.
It uses China Mobile's 5G+ computing network, incorporating advanced technologies such as high-precision modeling and cloud gaming interactive engines.
"It represents a significant attempt to empower physical commerce through the metaverse," said Chen Yong, president of New World group and chairman of the Nanjing Road Pedestrian Street Enterprise Federation.
The project aims to strengthen the status of "China's No. 1 Commercial Street" and contribute to the healthy economic development of Huangpu District, Chen said.