Metaverse's Potential Revolution in the Service Industry

The metaverse is a digital frontier that blends reality with the virtual, creating an immersive and interconnected experience.
 
In principle, it is a vast open digital community space that goes beyond physical boundaries to allow interaction, socialization, work, and leisure to occur. This interlinkage obscures the line between the physical and electronic worlds.
 
The key technologies are Virtual Reality (VR) and Augmented Reality (AR), which immerse users in an environment of sensory richness. The metaverse signifies a transformative shift regarding how we connect, collaborate, and experience the digital world.
 
Real-world Use Cases of Metaverse in Service Delivery

AR is revolutionizing healthcare by enhancing surgeries and patient care in the metaverse. Medical institutions like Johns Hopkins and Mayo Clinic leverage AR technology for precise surgeries.
 
Cedars-Sinai, a non-profit hospital in Los Angeles, uses VR to manage pain, reducing the need for opioids. XRHealth offers telemedicine services for rehabilitation and mental health.
 
AccuVein’s AR technology assists in locating veins, improving patient comfort.
 
Similarly, Plutomen’s AR platform digitizes healthcare processes, promoting connectivity among the workforce across different devices.
 
At The Hong Kong University of Science and Technology (HKUST), MetaHKUST is an initiative exploring the metaverse’s potential in education. MetaHKUST aims to transform education by combining AR, VR, and social networking technologies. This immersive and interactive learning environment, known as Phygital space, prioritizes active learning and collaboration, aiming to address virtual classrooms’ engagement challenges.
 
The examples offer a vision of the future in which service-oriented companies can survive and flourish and set new standards for interaction with customers and delivery of services through AR.
 
How A Metaverse Can Elevate Customer Engagement in Service-based Businesses
 
Enhancing customer engagement in the metaverse is a challenging task. At its core, immersive experiences draw customers into a world where interaction goes beyond traditional limits. Service-based businesses utilize this immersive environment to create highly personalized interactions, tailoring services and recommendations to individual needs and preferences. This personalization is further enhanced through the utilization of virtual showrooms, providing customers with the opportunity to explore products in a hands-on manner.


Source: Technopedia