Mediacorp Releases Interactive Game in The Sandbox

Singapore’s largest content creator and national media network, Mediacorp has released its first metaverse game, “Mediacorp Let's Celebrate 2024 Interactive Game” in The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands. Smobler has been selected to be the architect and digital creator of Singapore’s first countdown game experience, which will be made available on the platform until January 1, 2024.
 
Sonal Mathur, Vice President Partnerships and New Business, Mediacorp says, “Mediacorp is thrilled to venture into the metaverse space to enhance engagement with our digital-native audience. “Let’s Celebrate 2024” is not just an event, it is a true ‘phygital’ experience that enables our audience to interact with our brands and personalities like never before. This collaboration aims to deliver a rich experience beyond the show, offering a dynamic platform for interactive gameplay and immersion.”
 
Players can enter an amazing virtual world beyond the glitz of the concert arena to gain insights to the exciting action behind-the-scenes. They can customize their virtual avatars, as well as interact with popular personalities such as Tasha Low, Shawn Thia, Shazza, Joakim Gomez, and Sonia Chew.


Source: Ein News