Gaming and AI modular data layer CARV has partnered with Netmarble’s blockchain company Marblex to unlock new insights into user behaviour in Web2 and Web3 games.
Looking across platforms and devices, the partnership aims to bring about "heightened global engagement" from players. Marblex has invested an undisclosed amount into CARV with a number of benefits expected to follow, such as the expanding of Marblex’s ability to reach Web3 users. Web3 dealings CARV’s ecosystem currently comprises 2.2 million gamers on mobile, console and PC across Latin America, Southeast Asia, and Europe. Gamer data gathered is sourced in a way compliant with mobile security requirements and has helped CARV secure partnerships with Ronin, BNB Chain, Avalanche, Linea and other Web3 names. CARV has been through a "period of great growth" with ERC-7231, a protocol approved by Ethereum seeking to redefine data ownership. The company's main mission is to empower users with "data self-sovereignty", having built two main ecosystems to achieve this: CARV Protocol and CARV Play. The first is an incentivised data sharing platform while the latter is an AI-powered "super app" spanning social elements, credentialing and publishing games. Source: Pocket Gamer
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