Linkko, a Singapore-based Web3 advertising platform, has secured a strategic investment led by Web3 Media (W3M) Ventures. The funding amount was undisclosed.
Founded in 2023, Linkko uses on-chain analytics to offer “ultra-precise” targeting to advertisers. The targeted users can claim rewards for every advertisement watched, ranging from a few cents to several US dollars per ad, it said in a statement.
The company explained that the targeting is done through public blockchain analytics. It focuses on factors such as transaction type and volume, assets owned including NFTs, and net worth, resulting in “hyper-targeted behavioral profiles valuable to advertisers.”
Linkko believes this model is suitable for both Web3 and Web2 advertisers.
Source: Tech in Asia