Key AR/VR Display Players: Samsung Electronics, LG Display

The AR and VR display market size is projected to grow from USD 1.8 billion in 2023 to USD 8.2 billion by 2028; it is expected to grow at a CAGR of 35.6% from 2023 to 2028. The key factors fueling the growth of this market include growing adoption of AR and VR devices in various applications, increasing demand for OLED displays in AR and VR devices, growing adoption of AR and VR HMDs in different industries, adoption of AR and VR devices in gaming industry, and growing popularity of Metaverse.
 
Samsung Electronics is a leading developer and manufacturer of electronics and computer peripherals. The company operates through four business segments, namely, Consumer Electronics (CE), Information Technology & Mobile Communications (IM), Device Solutions (DS), which comprises a semiconductor, Display Panel (DP), and Harman. The Consumer Electronics (CE) segment deals in cable televisions, monitors, printers, air conditioners, refrigerators, washing machines, and medical devices. The Information Technology & Mobile Communications (IM) segment deals in handheld products, communication systems, computers, and digital cameras.
 
OLED is an emerging display technology and has become the mainstream display technology in many markets. OLED displays do not require a backlight; thus, they are thinner and more efficient than LCD displays. OLED displays offer high picture quality, bright colors, infinite contrast, fast response rate, and wide viewing angles, making them ideal for AR and VR applications. OLED microdisplays are gaining momentum due to advanced features such as higher contrast, faster response time, lighter weight, compact size, negligible image smearing, and a wider operating temperature range than LCDs. They have outperformed conventional LCD and LCoS microdisplay technologies as they are widely used in EVFs and HMDs. In the consumer sector, OLED microdisplays are used in video and VR glasses and EVFs to facilitate search, navigation, and daily personal activities, while the defense sector targets AR helmets for pilots to resolve communication issues during the battle.


​Source: Globe Newswire