Metaverse studio Karta has unveiled a dedicated studio focused on creating tailored experiences within the Asia-centric metaverse platform ZEPETO. This move marks Karta’s strategic alignment with ZEPETO’s vibrant user base, particularly its fashion-focused avatar community, predominantly comprised of female users.
Aims to Elevate ZEPETO’s Fashion-Focused Avatar Realm Led by 3D artist Dominique Sosseh, a pivotal figure in Karta’s recent growth, the new studio aims to leverage its expertise in crafting virtual experiences to enhance ZEPETO’s fashion-centric avatar universe. ZEPETO, boasting over 400 million users and 20 million monthly active users, stands out with its predominantly female audience, creating a distinctive environment for the metaverse collaboration. ZEPETO’s Unique Appeal and Collaborations Unlike many other metaverse platforms, ZEPETO has gained popularity with its primarily female audience. Its virtual fashion marketplace, hosting a lively creator community with over 2.5 billion virtual items sold, has attracted luxury brands such as Gucci, Christian Dior, Nike, Ralph Lauren, and makeup brand NARS Cosmetics. The platform’s collaboration with Gucci, initiated in 2021, has witnessed substantial success, with over 800,000 Gucci items sold on ZEPETO. Source: Cointrust
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