This week in Web3 news, Hong Kong’s buzzy retail-meets-art concept space K11 Musea and Spin.Fashion will up a new phygital portal to the public. In collaboration with Peter Yee, the unsung maestro behind Oakley’s hyper-futuristic silhouettes, the store will introduce shoppers to the burgeoning world of phygital design.
Across the pond, digital fashion house The Fabricant is teaming up with milliner and denim artisan Guild on a digital accessories collection, leveraging the power of augmented reality and 3D design. K11 Musea x Peter Yee x Spin.Fashion unveil phygital design exhibition What happened: Hong Kong’s buzzy retail destination K11 Musea has announced its latest conceptual venture: a phygital exhibition in partnership with artist and designer Peter Yee. Launching in March, coinciding with Art Basel Hong Kong, the project will utilize phygital technology to showcase Yee’s never-before-seen prototypes, personal sketches, and rare limited edition eyewear and watch pieces from the golden age of Oakley. Each piece arrives with its own 3D digital twin and is paired with an NFC chip authenticated on blockchain. Spin.Fashion will also power immersive AR and VR experiences, accessed via the Apple Vision Pro. The Fabricant launches 3D AR headwear with Guild What happened: Marking Guild’s first foray into the world of digital design, the headwear and denim atelier has teamed up with digital fashion leader The Fabricant to transform two of its hero headwear pieces into virtual wearables. Coined “Master Peace,” the AR-enabled hats will be available to mint on January 30 via The Fabricant’s site. Source: Jing Daily
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