A more active form of AI technology has been taking place in various corners of the entertainment scene.
As fast-paced as the industry is, creators have been readily adopting AI in all parts of the production process — songwriting, vocal tuning and creating avatars to debut as stars — with the goal of one day creating a whole artist without any human touch.
Virtual girl group MAVE: is a textbook example.
Created by Metaverse Entertainment, a subsidiary of game publisher Netmarble, the four-member girl group debuted on Jan. 25 this year with single “Pandora” and has become an exemplary case of tech-meets-K-pop.
The idea of an avatar "girl" group was met with much skepticism before its debut. But fast forward 10 months, and now it’s the honorary ambassador of Ad Asia 2023 Seoul marketing festival, Urban Break 2023 art fair and Kakao Webtoon Indonesia, with the music video of its debut track “Pandora” surpassing 26 million views as of Thursday. The number of its followers on YouTube, Twitter (now known as X) and Instagram all surpass 200,000, while a whopping 520,000 people follow the girl group on TikTok.
Last month, Metaverse Entertainment signed a memorandum of understanding (MOU) will AI start-up Upstage to jointly develop a chatbot program named Persona AI to be used for MAVE:, in hopes of facilitating one-on-one conversations between members and fans of the girl group.
Source: Korea Joongang Daily