At just over 200 kilometers from South Korea, the coastal city of Fukuoka has served throughout its history as a gateway to the Japanese archipelago. Over the centuries, new arrivals have entered the country via Fukuoka’s port, bringing with them knowledge, religion, social change and new ideas. Those ideas often take on a life of their own, becoming hybrids that return to the outside world with a Japanese twist.
One of the latest ideas to get the Japan treatment after arriving in Fukuoka is the DAO (decentralized autonomous organization). Local football club Avispa Fukuoka has incorporated the blockchain-based governance mechanism to build out its fanbase, increase supporter engagement and provide an extra source of revenue.
The team currently sit eighth in the J1 League, the top tier of Japanese football, making the club the only high level sports club in the world to operate an internally run DAO — a model its operators say has wider uses beyond football.
“We believe that all professional sports clubs, not just our club, are suited to the DAO model,” said Yoshihisa Hirata, deputy marketing manager at Avispa Fukuoka and a spokesperson for the Avispa Fukuoka Sports Innovation DAO.