Inside China's Web3 Beauty Revolution

Late last month, consultant Antoaneta Becker received a box of beauty products from a friend who works in public relations. But inside weren’t your typical cosmetics.
 
Instead, the package contained a Near Field Communication-connected lipstick that, when scanned, connected its wearer to an exclusive WeChat mini-program. On the channel, owners can follow the product’s development, browse limited editions, upload their own bespoke digital content, and even record personalized voice messages.
 
“It was like a Chinese blind box moment. I wanted to uncover the mystery inside,” Becker tells Jing Daily.
 
The lipstick was from YiZhiJi by Totemist, a French-Chinese apothecary-meets-tech lab that specializes in Web3-infused beauty products. Founded in 2021 by Laurent Taisne, a former C-level executive at L'Oréal, the NFC-embedded lipstick is the brand’s debut product.
 
“At Totemist, we’re merging the best of a lipstick, such as design, durability, and refillability, with Web3 technology to give the power to users to transform their objects into unique ones, personalized by themselves,” Taisne tells Jing Daily. “We want to make meaningful objects.”


Source: Jing Daily