As macroeconomic pressures eased and new products launched, the global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year over year during the fourth quarter of 2023 (4Q23), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker.
The global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year over year during Q4 2023, according to new data from the IDC Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. “After losing share to Pico and later Sony a few quarters ago, Meta’s share has been on a steady climb thanks to its ongoing subsidization of hardware and the launch of the Quest 3,” said Jitesh Ubrani, research manager, Mobility and Consumer Device Trackers at IDC. “While Apple’s entrance as well as newer devices from other vendors in this space certainly adds pressure, Meta’s lead will likely remain unchallenged during the year as the company’s low-cost, high-volume strategy will separate it from the rest of the pack.” Source: Metaverse Insider
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