EY teams launch a metaverse proof of concept supporting employee immersive learning and collaboration, in just four months.
A leader in innovation and cutting-edge science, Takeda is in the top 15 pharma companies globally by revenue. The company has an ambition to become the world’s most trusted, science-driven pharmaceutical company and chose the EY organization to work closely with across the breadth of its digital transformation. The ultimate goal is to unleash the power of digital technologies and data to meet the evolving needs of its patients.
Takeda built an innovation hub to introduce digital solutions, artificial intelligence, robotics, automation and analytics to the business, and as the next step in this venture was interested in the metaverse. Takeda’s Chief Technology Officer, Leo Barella, first experienced the metaverse at EY wavespace™, which is a collaboration solution, and asked how to explore the business potential of the metaverse for Takeda and its industry. The metaverse provides immersive experiences in a 3D digital world, where people can transact, socialize, play and work through digital representations of themselves, known as avatars.
The metaverse is in its early stages of maturity, reaching 400m monthly active users in 2022, according to consulting firm Metaversed. This is changing rapidly, with Bloomberg forecasting the market for metaverse to reach US$800 billion by 2024 andThe Metaverse Insider estimating the market will reach US$5.8 trillion by 2030. With the power to transform industries, the metaverse is evolving as new 3D worlds are being created daily. It’s challenging to keep up, even for technologists.
Yet, how do you explore what you don’t know? Because the new era of digital health will include the integration of virtual reality, augmented reality and mixed reality, Ricci asked EY team to help Takeda’s leadership team explore the art of the possible with metaverse.
EY teams ran interactive, immersive experiences for the Takeda leadership team through EY wavespace™ to introduce them to leading practices in the metaverse, and to explore what the metaverse could mean for the organization, its employees and patients. With leading-edge collaboration tools, dedicated experience leaders who acted as innovation coaches and a proven approach infused with design thinking methods, EY wavespace helped Takeda bring to life how the metaverse could help enable the future of health care.
Co-creation and agility were the defining characteristics of this four-month project. During interactive workshops, the team was able to define a clear vision and scope for a proof of concept metaverse environment to support an immersive employee experience. Through the implementation of agile sprints, the teams identified and prioritized use cases, established the enterprise architecture and carried out rapid prototyping.
A single vision
The Takeda team worked with EY wavespace to identify and evaluate business challenges the metaverse could help solve. Collaboration across Takeda was key to the success of this project. This required the cooperation of multiple functions across Takeda, including Leadership, IT, HR and Talent Acquisition, Learning and Development, Research and Development, and Manufacturing.
The engagement also drew on a wide range of technology and business expertise across the EY organization, including innovation, emerging technologies, data and analytics, people and change, supply chain, and transformation.
Takeda leadership found that the atmosphere that EY wavespace created was ideal for innovation.
“EY wavespace was instrumental to this project. It gave us a positive space to convene the wide-ranging perspectives needed to explore the potential of the metaverse, together,” says Barella.
“The exercises we worked through sparked and accelerated the creative leap we needed to advance our thinking about how Takeda, our patients and the wider community could benefit from the metaverse.”
As a result, Takeda was able to consolidate and align around a single vision for the metaverse in a very short period of time: Creating a human-centered digital experience with immersive learning and collaboration to build deeper connections.
FULL STORY at EY.