Hong Kong International Airport (HKIA) and JCDecaux Transport Hong Kong join hands to launch the first-ever Hong Kong International Airport (HKIA) Metaverse. The campaign starts on July 6 to August 31, 2023, offers brands an immersive virtual world to engage international visitors and local travellers where they can enjoy different games at the corresponding booths with the power of Web3 ecosystem.
"As the digitalization leader of out-of-home advertising, JCDecaux Transport leverages consumer insights and technology to introduce a new enticing way for brands to engage with HKIA visitors. The launch of the HKIA Metaverse further enhances HKIA's advertising digital transformation. We believe Web3 technology is the hot trend, and introducing this new platform at HKIA will elevate engagement between brands and visitors to a whole new level," said Shirley Chan, Managing Director of JCDecaux Transport.
Source: PR Newswire