The fashion industry is amid a profound digital transformation, marked by the emergence of virtual models redefining how brands and labels market themselves online. One noteworthy example is the global fashion giant Balmain, which drew significant attention when it launched a campaign featuring virtual models during the 2019 fall season. Additionally, luxury Italian brand Fendi has embraced this digital shift by operating a virtual reality showroom, enabling users to explore and purchase their products from the comfort of their own space, eliminating the need for physical store visits.
Beyond the advantages of rapid and intimate consumer engagement, this digital transformation offers designers a unique opportunity to showcase their creations to a global audience with unprecedented speed. The surge in e-commerce during the pandemic further underscored the importance of digitalization in the fashion industry, as consumers increasingly bought items without the need for physical try-on.
At the forefront of this digital fashion revolution is FNS Holdings, a pioneering startup headquartered in Pangyo. FNS Holdings has developed and operates the metaverse fashion platform mall, ‘Fassker.’ To gain insights into this transformative journey, we sat down with Choi Hyun-seok, CEO of FNS Holdings, who shared his perspectives on the evolving landscape of fashion and technology.
Source: Asia Tech Daily