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After the pandemic, technologies related to the metaverse and virtual spaces continue to advance, presenting us with virtual offices, virtual showrooms, and other real-world-like or even improved designs in the virtual space.
For example, events are held in virtual spaces designed to resemble real-world department stores, offering an experience similar to actual shopping. These events aim to revive physical shopping experience or create a more enjoyable shopping experience by implementing designs that may be challenging to achieve in the real world. Additionally, in contrast to the spatial constraints of physical department stores, where diverse brand placements can be difficult, events in the metaverse allow gathering desired brands in one place, providing an advantage for comparing and exploring all desired items. In October 2023, the specialized metaverse spatial development studio MBUS703 (Co-CEO: Nho Chiwook and Ha Seok-jun) opened and operated the metaverse version of ‘Sunae Shopping,’ called ‘Metaverse Sunae Shopping,’ at Lotte Department Store Bundang Branch for a week, from October 6th to 12th. MBUS703 utilized the 3D User-Generated Content (UGC) platform ‘Spacial’ to create the space and, through integration with offline department store events, provided customers with immersive and diverse experiences. Source: Korea Tech Desk
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