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In today’s competitive business landscape, digitalisation is no longer an option for companies to reach a vast audience, engage with users in real-time and measure the effectiveness of marketing efforts.
With the advancement of digital technologies and algorithms, the term “digital twinning” technology kicked in in recent years and has impacted various industries across the globe. According to Deloitte’s Tech Trends report in 2020, the global digital twinning market was worth US$3.8 billion in 2019 and is projected to reach US$35.8 billion in value by 2025. Much of that momentum derives from rapidly evolving simulation and modelling capabilities, better interoperability and internet of things (IoT) sensors, as well as more availability of tools and computing infrastructure. If you are confused by this new digital tech though, we are here to break it down as well and to tell you everything you need to know about it. What is digital twinning? Largely adopted by the industrial sector over the last 20 years, a digital twin is a virtual representation that closely resembles a physical object. It is created by equipping an object such as a wind turbine with sensors that capture data related to its performance. This data is then transmitted to a processing system, which updates the digital twin accordingly. How can APAC brands capitalise on the concept? As digital twinning offers a unique opportunity to bridge the gap between the physical and digital realms, how brands in APAC can harness the potential of digital twinning technology to drive customer engagement, is a million-dollar question. Marketers and advertisers who are interested in exploring more with digital twins may get started with geographic information system (GIS) data, which is most often an open-source resource, according to Lewis Lupton, chief metaverse officer at Shadow Factory. Source: Marketing Interactive
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