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The global digital avatar market is expected to reach $156.19 billion by 2032, developing from niche metaverse communities to mainstream acceptance.
Transcending their initial gaming origins, digital avatars, also known as a graphical representation of a user or a user’s character, are evolving from one-dimensional characters to protean virtual influencers, charismatic ambassadors, and hyper-realistic alter egos. “Avatars have a central role between brand and consumer, porting the consumer with them across the brands own digital properties but also externally to other virtual worlds, games, and social channels,” Aileen Carville, co-founder of digital avatar studio Colonii, tells Jing Daily. Source: Jing Daily
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