Metaverses aren’t quite what they used to be in early 2022, at least not in the public eye. That was a time when it cost almost half-a-million dollars to be neighbours with Snoop Dogg in the virtual world of Sandbox. Today, the interest just isn’t there.
Alive in the east: Asia leads metaverse innovation The metaverse has fallen off the media (and social media) cycle, but the technology is steadily integrating itself into people’s lives. This is especially true in Asia, a region which is expected to lead metaverse innovation in coming years. Singapore is a prime example of this, with a number of companies and public institutions engaging their customers through metaverse applications. Changi Airport’s ChangiVerse – a Roblox-based metaverse featuring games and interactive experiences – has drawn in millions of users since its launch earlier this year. The banking industry has been unanimously accepting, with DBS leading the way last year and announcing a partnership with The Sandbox to create BetterWorld. Metaverse as a force for good “Rather than launching BetterWorld simply for the sake of entering the metaverse, as a purpose-driven bank, we saw an opportunity to tap the metaverse as a different way of engaging communities and businesses on pressing sustainability issues,” explains Karen Ngui, DBS’ Head of Group Strategic Marketing and Communications. To date, most businesses have ventured into the metaverse with their core services in focus. For banks including HSBC, OCBC, and Standard Chartered, this has meant opening virtual branches. Source: Vulcan Post
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