Chinese augmented reality glasses and software company Rokid this week announced it raised 500 million yuan ($70 million) in a funding round led by the government of Hefei city.
Hefei, which has also backed electric car startup Nio, is a hub for autos and semiconductor manufacturing near Shanghai. Augmented reality (AR) technology allows digital images to be imposed over the real world. Apple’ s Vision Pro virtual reality headset, set for release on Feb. 2, also allows users to see the real world using what the company calls “spatial computing” technology. Rokid sells AR glasses for consumers. But its deal with Hefei will focus on using AR for factories, Rokid founder and CEO Misa Zhu told CNBC in a phone interview Wednesday. AR glasses can help with equipment safety checks, while reducing the time workers need to spend on training, he said, claiming Rokid already has more than 60% market share in industries such as energy in China. Source: CNBC
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