In 2023, the idea of virtual humans is nothing new. Lil Miquela, a virtual model created by a Los Angeles-based startup, has 3 million followers on Instagram and kissed Bella Hadid for a Calvin Klein campaign. Imma, the first virtual human in Japan, has partnered with brands like SK-II, Tommy Jeans and Fenty.
The virtual human market is predicted to reach $440.3 billion by 2031, as reported by Allied Market Research.
They’re so influential, in fact, that in the West the trend has gone full-circle. Now, real human creators are emulating their virtual counterparts and ushering in the rise of the human “Non-Playable Character” (NPC).
Virtual livestream anchors
With both virtual humans and livestreaming displaying promising revenue potential, China’s top tech players have wasted no time amalgamating the two.
In April, Tencent Cloud released an intelligent low-cost digital human production platform, lowering the barriers of metahuman development across China. The tool combines several features, including rapid training, automated production and anchor customizations.
Search giant Baidu has also jumped onboard. Its cutting-edge digital human live broadcast platform, Baidu Intelligent Yunxi Ling, made a remarkable showcase this year. Powered by Baidu’s advanced self-developed voice and vision technologies, the platform can recreate a digital human anchor in less than 30 minutes using a video of a real person. Technology underlying Baidu’s own version of ChatGPT, Ernie, will likely play a part.
Baidu’s virtual anchor enables users to seamlessly generate content like product introductions and more. As a result, Baidu says the cost of operating a livestream room can be reduced significantly, perhaps paving a way forward for clearer ROI on livestreaming through the use of virtual humans.
Source: Jing Daily