BAPE Bets on Virtual Pet Nostalgia with Tamagotchi Streetwear Collab

Japanese streetwear brand A Bathing Ape (BAPE) has its own metaverse play called the Bapetaverse, plus an upcoming collaboration with the Bored Ape Yacht Club. But BAPE is apparently keen not just on emerging tech, but nostalgic tech too—and has unveiled a new collab with Bandai’s classic virtual pet brand, Tamagotchi.
 
BAPE and Tamagotchi have teamed up to launch co-branded products in both of their respective spheres, dropping specially branded Tamagotchi gaming devices along with BAPE apparel that features imagery from both brands.
 
The limited edition Tamagotchi units retain the brand’s familiar egg-shaped, portable design, giving players a digital pet that they can feed, train, and play with. In this case, however, the game features the familiar Ape iconography plus BAPE’s camouflage pattern on the exterior. Available in three colors, the Tamagotchi units will sell for $59.


Source: Decrypt