About Justin Kim
Justin Kim was an investment banker in Mergers & Acquisitions, where he was responsible for finding and strategizing business opportunities across the industry. Believing that the future of finance is in blockchain technology, Kim pivoted into the cryptocurrency industry during his graduate studies in San Francisco.
His first experience in crypto was building NFTs and marketplaces for games.
In January 2023, Kim joined Ava Labs as the company’s head of Korea and software developer for the Avalanche blockchain. He described the opportunity as “an exciting new chapter in the same vein, with so many opportunities across the industry, from finance to gaming [and] infrastructure”.
Efficiency and User Engagement the Key Benefits in Simple Web3 Adoption
Kim explained that Web3 is the next phase of innovation that combines both technology and mindset into one unique area. With Web3 utilizing blockchain technology and fostering peer-to-peer interactions, companies could achieve trustless transactions and promote user ownership of data and digital assets, making openness and innovation a key mindset within Web3 adoption.
Moreover, Kim highlighted that user engagement can be very noticeable in retail businesses with additions such as loyalty programs and gaming, where users can own what they accrue through their usage and engagement if Web3 is to be implemented.