Animoca Brands's CEO Robby Yung has affirmed the company's commitment to supporting the creator economy and advancing Web3 mass adoption through its 2024 initiatives.
Speaking at the 12th Global Blockchain Congress in Dubai to Cointelegraph, Yung highlighted gaming as a primary driver for Web3 adoption, while also exploring education and other sectors to empower creators with efficient infrastructure and network effects.
He emphasized the role of publisher nonfungible tokens (NFTs) in enabling content creators to monetize their work in a decentralized, equitable, and lucrative environment, and cited the example of Animoca's ed-tech subsidiary TinyTap, which integrates co-publishing rights for educational content. This approach, Yung believes, will allow educators to distribute content directly to students, enhancing peer-to-peer relationships.
The CEO also pointed out the challenges creators face on Web2 platforms, including limited control and inadequate compensation. He stressed the importance of a frictionless experience in Web3 platforms, allowing creators to directly engage with their audience.