Animoca Brands, the Hong Kong-based company advancing digital property rights for gaming and the open metaverse, has partnered Daehong Communications, the Lotte Group marketing and advertising arm based in South Korea, to advance Lotte Group’s Web3 business through key initiatives with Mocaverse and Bellygom.
Animoca Brands said in a statement on Tuesday that the duo have entered into a memorandum of understanding (MOU) for a strategic commercial partnership.
The partnership aims to nurture the growth of Daehong Communications and Lotte’s Web3 ecosystem starting with Bellygom, the Lotte Homeshopping’s non-fungible token (NFT) initiative operated by Daehong Communications, through strategic collaborations with Animoca Brands and its marquee NFT project Mocaverse.
According to the statement, Animoca Brands and Daehong Communications will explore opportunities to leverage various blockchain-related technologies, products, and services to curate a comprehensive product portfolio and deliver a seamless virtual experience within Lotte group across the areas of gaming, loyalty and ticketing.
Source: Technode Global