ALTAVA Group, a fashion-tech company pioneering the next evolution of fashion, today announced its partnership with S&Y Entertainment, a leading guild under the Shanghai Siyu Cultural Development Group, to bring digital fashion to Douyin, China's most downloaded video-sharing platform with more than 700 million monthly users.
As a leader in the live audio streaming and virtual live broadcasting realm, S&Y Entertainment holds an established record of success in incubating and promoting talented streamers. By partnering with ALTAVA, S&Y Entertainment’s Douyin short-form video app will offer users
access to creative and captivating virtual fashion experiences.
In addition, ALTAVA will gain unprecedented access to a vast and engaged audience already actively immersed in virtual experiences. The partnership further contributes to the group’s vision to democratize luxury digital fashion and empower individuals and brands to be creative and successful in virtual spaces.
Source: Yahoo Finance