In the realm of cryptocurrency, influencers hold significant sway over new and existing projects, directly engaging their vast network of followers. While major influencers play pivotal roles in Japan and beyond, the Japanese crypto market has seen the emergence of mid-tier and micro-influencers as effective contributors to the web3 ecosystem. This market, known for its compliant regulatory environment and community-driven ethos, is witnessing a data-driven approach to evaluate the true performance of crypto influencers, aiding entrepreneurs and organizations in reaching their target audiences.
Aki Network’s Innovative Approach to Influencer Marketing
Aki Network, a prominent web3 influencer platform, employs real-time, on-chain data to track influencers’ promotion performances. Beyond tracking, it actively supports organizations through its influencer campaigns, marking a departure from the conventional influencer marketing landscape. The platform’s decentralized data network, powered by Aki Protocol, ensures a level playing field for influencers of all scales – from micro to major. By leveraging data to determine actual marketing performance, Aki Network optimizes the potential of influencer marketing, fostering the incubation of smaller and mid-level influencers.