The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands, has partnered with AIA Carnival, one of the largest outdoor events in Hong Kong, to integrate real-life activities with virtual experience, offering visitors a unique and engaging experience across both domains.
Together with The Sandbox and metaverse studio Index Game, AIA Carnival will publish a single-player interactive game in the metaverse of The Sandbox, expanding the fun and games of the real-life carnival.
This experience will celebrate the Hong Kong festive spirit, showcasing all the excitement of Hong Kong’s iconic elements and featuring a unique storyline built around Chinese New Year and the upcoming Year of the Dragon. Players will have the opportunity to win in-game wearables and passes in the form of NFTs, as well as tickets to the real-life AIA Carnival.
Source: Marketing Interactive